YOUTH ART EXHIBIT SPONSOR
EVENT SPONSORS
MERCHANDISE VENDOR
Interstate Roofing was an exhibitor at a past La Familia Music Festival event. We were pleased to receive their report of meaningful interaction with festival guests. We invite businesses to use this event business opportunity for your marketing purpose. To view and download business exhibitor packet, click on the image above. Exhibitor fees payments can be made using the Paypal tool.
BIKE SHOW SPONSOR AND ORGANIZERS
Sponsor B and R Home Repair, LLC
Bill Leyba - Site/ Schedule Organizer 720-251-8746 Email: 
LATIN JAM SOCO BIKE RUN AND BIKE SHOW
BIKE RUN SPONSOR AND ORGANIZERS
Sponsor B and R Home Repair, LLC
Bill Leyba - Organizer 719-251-8746 Email:
Hotels: Holiday Inn Express 719-384-2900 . Hampton Inn 719-384-4444
Dial "0" at both hotels and mention Latin Jam to receive a group rate
BIKE SHOW SCHEDULE
Bike Show You may pre-register for the bike show and trophy award judging by emailing Bill Leyba. Otherwise, registration starts at 9:00 along with car show registration. Judging and awards will take place from 11:00 to 2:30 PM.
BIKE RUN SCHEDULE
10:30 AM: Kick Stands Up 
9:00 AM: Meetup and Registration in Rocky Ford, Ninth & Front (Across from City Hall) 
FIRST STOP: SCHEDULE IN PROGRESS
SECOND STOP: SCHEDULE IN PROGRESS
THIRD STOP: SCHEDULE IN PROGRESS 
FOURTH STOP: SCHEDULE IN PROGRESS
LAST STOP: SCHEDULE IN PROGRESS
50-50 drawings at each stop. Entry fee is $15 Single Rider $20 Two Riders  
Children's General Admission tickets are $10 and are available for children up to 12-years old and are targeted for use of the "Kid's Zone" from 12:15 PM to 5:00 PM. Due to space limitations, only 100 tickets will be offered. For tickets, click here >>
DJ Stormi "E" - John "Old School" Avila - DJ Dino / MC Intros
Cascabel
Joey Cota
Car & Bike Awards
Aki Starr 
Miriah Avila
Micky Cruz "The Cumbia King"
DeLeon Brothers Legacy Band / DJ John Avila - DJ Dino
Latin Jam Car & Motorcycle Bike Show 
9 AM Car and Bike Show registration 
11:15 AM Parade of Cars to Railroad Park
12:15 AM to 5 PM Car and Bike Show Display and Judging
Kicks off at 11:15 AM with the "Latin Jam Parade of Cars"
Hosts, entrants, and exhibitors will gather cars on South Main at the top of hill and roll down to the 9th Street event entrance to start the car show at 12:15 PM
EVENT SCHEDULE
Kids Zone Activities 12:15 PM to 4:30 PM
These include:
Youth Mural Art Exhibit Active 12:15 PM to 4:30 PM
Community Cares Health Fair Active 12:15 PM to 4:00 PM
Bounce Houses and Slide Activities Active 12:15 to 4:30 PM
Face Painting Active 12:15 to 4:30 PM
Children Free Melon Treats (Will be announced at the event)
Latin Gate open to the public at 12:00 PM
The event entrance is at 9th and Rail Road Avenue
Event "Wristband for Ticket" exchange at the entrance.
Click on the site map below to get a printable PDF full site map and schedule.
PARTNERS . SPONSORS . SUPPORTERS
We invite area businesses and organizations to come on this journey with us through your sponsor and community partnership support. Latin Jam '21 Sponsors and Community Partners are area businesses, community organizations, and friends who understand the value of investing their marketing dollars at a grass roots level in the community. They know that their business, organization, product, service or brand advertising carries an associated 100% business expense tax credit. To review and download a Sponsor and Community Partner packet with detailed information, click on the appropriate graphic logo below. Again, we thank you for your time and consideration in advance.
SCHEDULE 
FLYER
REGISTRATION
​As is the case with all La Familia events, the majority of the proceeds from Latin Jam events underwrite the expenses of our La Familia Ministries outreach and family projects in Denver and the cities that we are led to do them in whether its ministering to the homeless, supporting drug recovery, or providing toys for kids at Christmas. We can only do this because of your support and because of the support of a few artists that appreciate today's challenges and value people and communities above just artist fees. Accordingly, La Familia understands the value of the support of our Gente and people of good faith. Mil Gracias a Todos!
​In 2022, La Familia will collaborate with DeLeon Productions to produce a very special Latin Jam in Otero County as we return to Rocky Ford, Colorado. We will then move on to Alamosa and Pueblo, Colorado. While La Familia has been blessed to build Latin Jam to a 24-year old tradition of sharing and celebrating Chicano culture and music across Colorado's ethnic spectrum. La Familia also understands the value of human diversity.
ESTABLISHED IN 1998  .  CELEBRATING 24-YEARS
Bienvenidos a todos, La Familia Denver is pleased to present 2022 Latin Jam schedule of events as we celebrate our 24th year of producing Latin Jam music events in Colorado. 
Latin Jam event was produced by La Familia in 1998 at the Adams County Fairgrounds in Brighton, CO. It was called Latin Jam '98. (See the poster to your right) It became a La Familia brand as we built it over 24-years.
Latin Jam '98 was the first "Chicano" culture music festival of it's kind and attracted over 6,000 people in it's first year. Latin Jam '98 featured three stages and 24-bands from California, New Mexico, and Colorado and there are great memories of having MALO, TIERRA, and Bobby Espinosa and EL Chicano in Denver as "The Latin Legends" for the first time.
In years since, the Latin Jam event has been held annually and has been produced in multiple formats including music festivals, concerts, and dances. Each year the event has been offered as a gated (ticketed) event and has sold out to capacity in venues that ranged in capacity from 100's to 1,000's. In 2021, La Familia and West of the River Productions expanded Latin Jam to cities in Southern Colorado and began producing Latin Jam multiple times in a single year in different cities.  
​La Familia Events Denver
On June 18, 2022 our Latin Jam Rocky Ford event team, La Familia Events Denver, DeLeon Productions, and our sponsor supporters will host the 2nd Annual Latin Jam Rocky Ford. We are excited to offer a great line-up for Otero County.
The all day-into night concert dance will feature Rocky Ford's Cascabel, with Aki Starr, the lead singer of the legendary Latin Rock group MALO bringing his Old School classics show to Rocky Ford, and two of the top artists from the "Souldies Nation"Miriah Avila, and Joey Cota , and Micky Cruz "The Cumbia King" from New Mexico. Also on hand will be DJ Stormi "E", host of the East LA Revue I-Radio Network show "Back In The Day" and Denver's DJ Johnny "Old School" Avila
ARTIST PERFORMANCE SCHEDULE
Latin Jam Rocky Ford will feature a car and motorcycle show and biker poker run, exhibitors and vendors, and a "Kid's Zone" youth area, including the "Youth Mural Art Exhibit", a health fair, bounce houses, and free melon treats for the kids. 
Then, there is the DeLeon Brothers Legacy Band and the DeLeon music legacy. This has a special focus in this year's Latin Jam Rocky Ford as it will for many people from Denver down to La Junta, Colorado. It all started with a trumpet player in La Junta, Señor Esequiel DeLeon, who established the framework for his musical family over six decades ago. After migrating to Denver and through the years, his family music legacy has continued through his sons, Zeke (RIP), Phillip, Victor, Tony and Bobby Deleon and continues to flourish through his grandsons, John and Daniel
The legacy is alive and well today and is moving forward as a Colorado Music and Family Legacy and a source of pride for Colorado's Chicano culture. La Familia and DeLeon Productions are taking the DeLeon Brothers and we are going back to where it all began to declare and celebrate that legacy.  Let the journey begin!
This is an outdoor event. Bring your dancing shoes and your outdoor concert lawn chairs! 
For adults, Len's Tavern will feature activities including a pool tournament and a dart tournament, and more. Beer and spirit beverages served in the Len's Tavern area beer will be restricted to Len's and the enclosed area in front of Len's. 
Additional adult beverages will be available in the main event area at the Gobin Building and on Railroad Avenue courtesy of the Rocky Ford Chamber of Commerce. A robust menu of food items and soft drinks will be available courtesy of Corn Masters in the food vendor area. We welcome back Mario Madrid & Company!
Please take note in your planning, guests under 21-years old must be accompanied by a parent or adult. This is a family friendly event leading into an all adult event. After 5:00 PM, event guests must be at least 18+. Bring your outdoor concert chairs. Coolers or alcohol will not be allowed to be brought into the event. This event is a drug free zone and is not 420 friendly.
12:00 PM to 1:00 PM
1:15 PM to 3:30 PM
3:45 PM to 4:45 PM
5:00 PM to 5:30 PM
5:30 PM to 6:30 PM
6:45:PM to 7:45 PM
8:00 PM to 9:00 PM
9:15 PM to 11:00 PM

CONTACT INFORMATION
For questions, call 303-918-1185 or email us at
CONTACT INFORMATION
For questions, call 303-918-1185 or email us at
All children attending the event must be accompanied by a parent or adult. All children attending the event must be accompanied by a parent or adult. In your planning, please note that this is a family friendly event leading into an all adult event starting at 5:00 PM. After 5:00 PM, event guests must be at least 18 years old..
CONTACT INFORMATION
For questions, call 303-918-1185 or email us at
9 AM to 11 AM: Registration
11:15 AM: Colores Parade of Cars - Hosts, entrants, and exhibitors will gather cars on South Main at the top of hill and roll down to Railroad Avenue.
12:15 PM to 5 PM: Car Show
4:30 PM: Trophy Presentations 
Hotels: Holiday Inn Express 719-384-2900  .  Hampton Inn 719-384-4444
Dial "0" at both hotels and mention Latin Jam to receive a group rate
The custom car and motorcycle or "Biker" community have long been an asset to their communities as the great majority use their love for their pursuits and the comradery fundamental to these pursuits to help and bless others. Like the "Biker" community, the Custom car and Low Rider community have provided a beautiful expression of culture, tradition, and investment in the time and detailed effort they make in creating and restoring classic cars. When they are not creating, displaying, or competing, their community expression is … giving.
We thank C&M Auto Detail Mike & Christina Salas) of Rocky Ford for their ground floor effort in organizing the 2st Annual Latin Jam Rocky Ford Car Show and B&R Home Remodeling of Pueblo, Bill Leyba for organizing the poker run and bike show. 
This will be a show for riders and owners from across Colorado. Nuestra Gente de Nuevo Mexico hasta Wyoming están todos invitados y bienvenidos!  
LATIN JAM CAR SHOW
Car Show Hosts and Coordinators - C&M Auto Detailing
Registration and Entry fees: Cars $20.00 Bikes $15.00
Telephone: Mike or Christina at 719-468-0502 Email: 
CAR SHOW SCHEDULE
Kids Zone Activities Include:
Youth Mural Art Exhibit Active 12:15 PM to 4:30 PM
Community Cares Health Fair Active 12:15 PM to 4:00 PM
Bounce Houses and Slide Activities Active 12:15 to 4:30 PM
Face Painting Active 12:15 to 4:30 PM
Children Free Melon Treats (Will be announced at the event)
ALL PURCHASES ARE FINAL - NO REFUND POLICY IN EFFECT
For questions on this policy, call 303-918-1185 or email us at
ONLINE SALES: Once you purchase online be sure and call 720-671-3151 to arrange for ticket pickup, ticket mailing, or ticket delivery.
LATIN JAM ROCKY GA
ROCKY GA CHILDREN
LATIN JAM ROCKY VIP
ONLY 100 TICKETS AVAILABLE
CHILDRENS TICKETS
$10 - 12 YEARS AND UNDER
ONLY 500 TICKETS AVAILABLE
GENERAL ADMISSION TICKETS
$30 PER PERSON
ONLY 150 TICKETS AVAILABLE
VIP FRONT OF STAGE TICKETS
$40 PER PERSON
All tickets are for open concert chair seating. Bring your concert chairs! 
VIP TICKETS $40 EACH: Near front of stage area. Only 150 available. The benefit of a VIP ticket is only as it applies to the reserved section near the stage. The section is for 150 people and is on a "first come-first served" basis.

GENERAL ADMISSION $30: GA area is from Depot Square, behind VIP seating, out onto Rail Road Avenue on a "First come-first served" basis. Only 500 available.
TICKETS FOR ROCKY FORD ARE AVAILABLE AT 3 LEVELS
CHILDRENS TICKETS $10: These are General Admission tickets priced for children up to 12-years old and is targeted for use of the "Kid's Zone." All children attending the event must be accompanied by a parent or adult. In your planning, please note that this is a family friendly event leading into an all adult event starting at 5:00 PM. After 5:00 PM, event guests must be at least 18 years old and older.
ALL OTHERS: You can pick up your tickets at our event ticket booth on the day of the event, however, you are greatly encouraged to pick up tickets early.
SCHEDULE 
FLYER
REGISTRATION
The La Familia Latin Jam event is blessed to celebrate it's 24th birthday in 2022. The event has been held annually and been produced in multiple formats including music festivals, concerts, and dances. Each year the event has been offered as a ticketed event and has sold out in venues that ranged in capacity from 100's to 1,000's. In 2021, La Familia Denver expanded to Southern Colorado to produce multiple Latin Jam events in various cities in a single year. 
Special Thanks to Latin Jam Southern Colorado Bike Run Organizers and Sponsors
PUEBLO, CO
LAS ANIMAS, CO
DALE KUSTOMZ PUEBLO
719-252-4259
HEALTH DEPARTMENT
COMMUNITY OUTREACH
DAVID HERNANDEZ
719-468-9413
ROCKY FORD, CO
THANK YOU TO THE LATIN JAM ROCKY FORD TEAM, POLICE CHIEF ANGELO GRIEGO, FIRE DEPARTMENT CHIEF RAY GONZALES, RICK LONG AND THE ROCKY FORD PUBLIC WORKS TEAM, AND TO THE ROCKY FORD CHAMBER OF COMMERCE
We were blessed as we watched them all sell out. ​In 2022, La Familia will team up with DeLeon Productions to produce a very special Latin Jam event as we return to Otero County with an amazing lineup of artists including the DeLeon Brothers Legacy Band to celebrate the DeLeon family's Colorado Music Legacy which was started over 60-years ago by a trumpet player from La Junta, Colorado, Señor Esequiel DeLeon, the DeLeon family patriarch. An amazing story.
COMMUNITY PARTNER
The Youth Mural Art Exhibit is a dynamic youth interactive exhibit activity whose experience has shown to hold great value for children. Sponsorship involves a direct monetary sponsorship at two levels or a community sponsorship of in kind donation of materials needed to produce the exhibit. To view and download the sponsor packet click on the image above. 
​The Latin Jam Rocky Ford Event Sponsor and Marquee sponsors are valued corporate or business sponsors that understand Latin Jam Rocky Ford's value to Otero County communities as well as the marketing and 100% tax deduction opportunity. Considerations from the event are substantial. To view or download the Latin Jam Rocky Ford Event Sponsor packet click on the image above. For those interested in the Marquee Sponsor opportunity please call 303-918-1185.
LATIN JAM ROCKY FORD EVENT SPONSOR $1,500
LATIN JAM ROCKY FORD COMMUNITY PARTNER SPONSOR $500
YOUTH MURAL ART EXHIBIT SPONSOR 
LEVEL ONE $300  .  LEVEL TWO $500
MAKE YOUR YOUTH MURAL ART EXHIBIT SPONSOR PAYMENT HERE
MAKE YOUR EVENT SPONSOR PAYMENT HERE
MAKE YOUR COMMUNITY PARTNER SPONSOR PAYMENT HERE
​A Latin Jam Rocky Ford Community Partner Sponsors are members of the community or community business owners that understand the value of the event community purpose and marketing opportunity. Includes a 100% business expense tax deduction and many marketing considerations. To download the Community Partner Sponsor packet click on the image to your above.
COMMUNITY EXHIBITOR
EXHIBITOR - VENDOR
Thank you for considering being an exhibitor or vendor. The levels are listed below. Click on an associated image to download a PDF packet.
Community service groups, you are welcome to convey your message. The non-profit booth fee is set to accommodate any ability. To view or download a community exhibitor packet, click on the image above. Thanks!
BUSINESS/ COMMERCIAL MARKETING EXHIBITORS
COMMUNITY  AND  NON-PROFIT EXHIBITORS
MAKE YOUR BUSINESS EXHIBITOR FEE PAYMENT HERE
MAKE YOUR COMMUNITY NON-PROFIT 
EXHIBITOR FEE PAYMENT HERE
T-shirts, hats, arts and crafts, waffle cakes etc., you are welcome to bring and sell your merchandise at Latin Jam Rocky Ford. To view or download a merchandise/ novelty food packet, click on the image above. Thanks!
MERCHANDISE AND NOVELTY FOOD VENDOR
MAKE YOUR MERCHANDISE AND 
NOVELTY FOOD VENDOR FEE PAYMENT HERE
LA JUNTA, CO
GROUP RATE CALL 719-384-4444
DIAL "0" MENTION LATIN JAM
LA JUNTA, CO
GROUP RATE CALL 719-384-2900
DIAL "0" MENTION LATIN JAM