LATIN JAM SOCO RESERVED
Latin Jam Car & Motorcycle Bike Show 
8 AM Car and Bike Show registration 
10:15 AM Parade of Cars to Railroad Park
11 AM to 5 PM Car and Bike Show Display and Judging
On September 18th, La Familia the Colores Project volunteer team will host “Latin Jam SoCo” in Rocky Ford, CO. This is an adult and family friendly event which features a day street festival and a night concert dance. The street festival event includes a full day of free activities. Features include a car and bike show, a bike poker run, exhibitors and vendors, and a youth area called the "                   ", a health fair, bounce houses and slides, melon treats and eating contest and for adults, a beer garden at Len's Tavern with activities there including a pool tournament and a dart tournament, and more. Beer and spirit beverages will be served in the beer garden and limited to and enclosed area outside Len's. Accordingly, guests under 21-years old must be accompanied by a parent or adult. 
The concert dance is scheduled to take place at the Gobin events facility in Rocky Ford and will feature California “Souldies” (Chicano Soul and Oldies) artists Pepe Marquez and Krystal Moreno along with Jonathan Castillo and Profundo who will balance the music with traditional New Mexico, Tejano, and Oldies dance music.
6:30 PM: Doors and DJ Music 
8:00 PM: Welcome - Colores MC Introduction
8:15 PM: Krystal Moreno
9:15 PM: Pepe Marquez
To Conclusion: Jonathan Castillo y Profundo 
AS OF SEPT 9TH, THE LATIN JAM CONCERT DANCE IS SOLD OUT
THE EVENING CONCERT DANCE WILL BE HELD OUTDOORS OUTSIDE THE GOBIN BUILDING IN DEPOT SQUARE USING THE SAME TABLE SEATING SYSTEM.
COLORES STREET FESTIVAL
Kicks off at 10:15 AM with the "Colores Parade of Cars"
Hosts, entrants, and exhibitors will gather cars on South Main at the top of hill and roll down to Railroad Park to start the car show at approximately 11:30 AM
The evening event will be a ticketed concert dance.
STREET FESTIVAL ACTIVITIES
HERE'S THE SCHEDULE
Felipe Padilla Family Farm - Farmers Market 11:30 AM to 5:00 PM
Hanagan Farms Green Chili Roasting and Give Away 11:30 AM to 5:00 PM
Adult Melon Eating Contest To be announced at the event
Food and Merchandise Vendors / Exhibit Booths 11:00 AM to 5:00 PM
LATIN JAM SOCO CONCERT DANCE
MAY RESERVE ON A FIRST COME FIRST BASIS UNTIL SEPT. 5TH
CONCERT DANCE TICKETS
A Celebration of La Gente and Latino Tradition
Bienvenidos, La Familia is pleased to introduce you to the Colores Project and it's associated vision now playing out in Rocky Ford, Colorado with a group of volunteers coming together to share it's vision. As people and communities continue to navigate past a period of great turmoil, challenge, and loss, we clearly see that this time of hardship and turbulence has had the effect of bringing people to a greater level of interest and awareness in many areas of their lives and communities. Included in that renewed interest and awareness are focuses on faith, family, cultura, tradition, and community… in other words, who we are
Accordingly, there are two events being produced in the Arkansas Valley that  seek to celebrate the spirit, history, and traditions of the Mexican American heritage with the goal of sharing these qualities with people of goodwill who are spread throughout an ethnically diverse Colorado demographic. 
In December, we will follow up with a free Christmas outreach event called the “Father’s Heart” for families in Rocky Ford and the surrounding area. The event includes free dinner, a Gospel concert, a children’s activity and a Christmas toy give away in partnership with the U.S. Marines Toys-For-Tots. Discussions are in progress with local Rocky Ford groups such as the Small Town Project, the Rocky Ford Art Commission, and the Grand Theater to host the event.
Thank you for visiting. May the Lord bless you.
La Familia Denver/La Familia Ministries - The Colores Project
REGULAR RESERVED TABLES
ALL PURCHASES: Reserved seating is assigned from the front of the room to the back after sponsors and full table purchases.  Any tickets for "Will Call" door pickup must be paid for in advance. All ticket and table purchases are final. 
Use the Paypal drop down menu below. Select the number of tickets or tables that you wish to purchase, and click on the "Buy Now" button. You will be taken to the Paypal purchase screen to complete your purchase. There is only one price $27.00 (Includes a $2 handling fee) plus the appropriate sales tax.
IF YOU HAVE NOT PICKED UP OR RECEIVED YOUR TICKETS
TABLES OF 10 PEOPLE
REACH US BY EMAIL by clicking on the email icon >>>  
Reserved Seating
Reserved seating is at tables of 10 people and all guests may choose to reserve. Sponsor reserved tables are automatically included at the SoCo Sponsorship, Community Sponsor, and Exhibit - Level One sponsorship levels. 
The evening event is a separate ticketed concert dance scheduled for the Gobin Building events facility in Rocky Ford and will feature that California Brown Sound with “Souldies” (Chicano Soul and Oldies) artists Pepe Marquez and Krystal Moreno. Then, we go cultura on you with New Mexico music by Jonathan Castillo y Profundo.
Beginning in September and during the Christmas holiday, La Familia Denver and the Colores Project effort will produce a series of two events that celebrate these values in the Latino tradition. On Sept 18th we will host a popular La Familia event called Latin Jam Southern Colorado or simply “Latin Jam.” This is a two part event featuring a free daytime street festival and a night concert dance.
The "Father's Heart" in December
Guests may purchase a reserved table of 10 and again, all guests may reserve table seating on a "first-come-first-served" basis up to September 5th.
THE PROCESS IS STRAIGHTFORWARD: For those not purchasing a reserved table and call and request reserved seating, we will assign you to a reserved table of 10 and confirm a table assignment. We will then mail your tickets to you along with a reserved seating pass for the table that you have been assigned to. All guests who are not sponsors have until September 5th to reserve. 
There will also be free melon treats for the kids courtesy of the Padilla family farm as well as bounce houses, inflatable slides, and a great youth feature exhibit called the “Youth Mural Art Exhibit.” This is a beautiful youth activity where. under the direction of local artists, kids will paint a mural with an art scape theme that celebrates family, El Dia de Los Muertos, and Mexican Independence Day.
by Hanagan Farms, and a farmers market by the Felipe Padilla family farm and produce and more. The Kid's Zone will include the "Colores Wellness Health Fair" and will be providing basic vitals checks, free toothbrushes, COVID vaccines, and social issues resource referrals including opiate addiction direction. 
Day activities include live band music throughout the day by Rocky Ford's own Cascabel, the                    a car and bike show, a bike poker run, a beer garden at Len's Tavern, exhibitors and vendors including chili roasting
Kids Zone Activities at Railroad Park 11 AM to 5 PM
These include:
Youth Mural Art Exhibit Active 11:00 AM to 5:00 PM
Colores Cares Health Fair Active 12:00 to 5:00 PM
Bounce Houses and Slide Activities 11:00 to 5:00 PM
Children and Youth Melon Eating Contest (Will be announced at the event)
BIKE SHOW SPONSOR AND ORGANIZERS
Sponsor B and R Home Repair, LLC
Dale Arellano - Manager and Judge 719-252-4259 Email: 
Bill Leyba - Site/ Schedule Organizer 720-251-8746 Email: 
MERCHANDISE VENDOR
COMMUNITY PARTNER
YOUTH ART EXHIBIT SPONSOR
YOUTH ART EXHIBIT SPONSOR
FOOD N NOVELTY VENDOR
8 AM to 10 AM: Registration
10:15 AM: Colores Parade of Cars - Hosts, entrants, and exhibitors will gather cars on South Main at the top of hill and roll down to Railroad Park.
11:00 AM to 5 PM: Car Show
2:30 PM: Trophy Presentations 
COMMUNITY EXHIBITOR
EXHIBITOR - VENDOR
The Youth Mural Art Exhibit is a dynamic youth interactive exhibit activity whose experience has shown to hold great value for children. Sponsorship involves a direct monetary sponsorship of either at Level One $500 or Level Two $350 or a community sponsorship of in kind donation of materials needed to produce the exhibit. To view and download the sponsor packet click on the image above. 
​The Colores Latin Jam SoCo event Sponsor is a valued corporate or business sponsorship. It Includes brand presence on an event exhibit, logo presence on all print advertising and social media outreach, 16 concert dance tickets as well as food and beverage considerations for their guests. To view or to download the Latin Jam SOCO sponsor packet click on the image above.
Thank you for considering being a Colores exhibitor or vendor. The levels are listed below. Click on an associated image to download a PDF packet.
Interstate Roofing was an exhibitor at a past La Familia Music Festival event. We were pleased to receive their report of meaningful interaction with festival guests. We invite businesses to use this event business opportunity for your marketing purpose. To view and download business exhibitor packet, click on the image above. Exhibitor fees payments can be made using the Paypal tool.
Community service groups, you are welcome to convey your message. The non-profit booth fee is set to accommodate any ability. To view or download a community exhibitor packet, click on the image above. Thanks!
Colores invites merchandise vendors of all types. Due to limited booth space, merchandise vendors will not exceed ten vendor booths. there will be no beverage vendors other than Colores. To view or download a merchandise vendor information packet, click on the image above. Thanks!
The Colores Kid Zone is for families... the exhibit will also offer a health fair, including COVID vaccine shots, flu shots, and basic medical checks. On the creative side, the area will offer a kids youth interactive mural painting activity called the "Dreamers Youth Mural Art Exhibit" with an art theme that celebrates Hispanic heritage in the Dia de Los Muertos and Mexican Independence Day. 
The September 18th day program will feature a Health fair exhibit provided by local Otero County medical and wellness resource healthcare providers. The exhibit will feature health screening, COVID vaccines, HIV/STD and Hepatitis C assessment information, and opioid addiction issue and resource awareness information. The exhibit will be within the scope of services available in the County as well as services available in Pueblo, CO. 
This is a youth and children’s interactive exhibit that engages youth in a dynamic and positive fashion and incorporates youth community activity, art therapy, and fun. 
Over the years, the exhibit’s popularity has maintained its appeal to families because of its positive message and impact to children that participate or to older youth that take part in leadership roles in staging the exhibit. All are visibly moved, while their take away is stimulated creativity and positive motivation. The exhibit activity starts at 12 PM. Parents and children just show up and register. Comfortable old clothing is appropriate for participating youth. Paint it Familia!
9th and Railroad Avenue in Rocky still has angle parking and no parking meters! This is also home to a small town bar called Len's Tavern. Len's  offers a good game of pool, dart tournaments, live band entertainment, good conversation (probably a little Tia Tocha chisme), and a diversion to the cares of small town living. On Sept 18th, 9th and Railroad Avenue will turn into Leonard Avenue as Len's Tavern hosts the Latin Jam "Beer Garden" and hosts dart and pool tournaments for the guests, bikers, and members of the custom car community who are coming to the Latin Jam Southern Colorado Street Festival.
Activities will take place at Len's Tavern in the venue and in an enclosed beer garden table seating area in front of Len's. Alcohol will not be permitted outside the beer garden enclosure to the car and bike show, kids area, or family activity areas.
For immediate help call Mary Jo Aragon at 719-241-4294 or La Familia at 720-671-3151 or email us using the email icon below. Thank you.
Activities are free. The only admission to enjoy this feature is that patrons consume beverages responsibly according to our rules and that we maintain an environment of  goodwill, good spirit, and respect for each other and the families also in the area.  Siempre recuerdan que somos gente! Activities start 11 AM.
PARTNERS . SPONSORS . SUPPORTERS
La Familia Denver recognizes the value that this project has to Rocky Ford and the surrounding area. We have committed to a long term relationship and effort to build a unique event program that both celebrates and contributes to the community and people of the area. You are invited to join and grow with us.
 DESIREE FLOREZ
HERNANDEZ REALTY COMPANY
 TELEPHONE: 720-338-8107
LATNIN JAM SOCO EVENT SPONSOR $1,400
LATIN JAM SOCO COMMUNITY PARTNER SPONSOR $500
YOUTH MURAL ART EXHIBIT SPONSOR 
LEVEL ONE $500   I   LEVEL TWO $350
BUSINESS/ COMMERCIAL MARKETING EXHIBITORS
COMMUNITY  AND  NON-PROFIT EXHIBITORS
FOOD AND NOVELTY FOOD VENDORS
MERCHANDISE VENDORS
We are accepting food vendor applications, however, due to event timing, food vendors will not exceed 8 vendor booths. To view or download a merchandise vendor information packet, click on the image above. Thanks!
Click here to check and plan accordingly in order to meet compliance with Otero County requirements >>>
After the Gobin show, grown folks are invited to the party at Len's Tavern!
The Motorcycle or "Biker" community has long been an asset to their communities as the great majority use their love for riding and the comradery fundamental to this pursuit to help and bless others. Like the "Biker" community, the Custom car and Low Rider community have provided a beautiful expression of culture, tradition, and investment in the time and detailed effort they make in creating and restoring classic cars. When they are not creating, displaying, or competing, their expression takes on a different form... giving.
We thank C&M Auto Detail Mike & Christina Salas) of Rocky Ford for their ground floor effort in organizing the 1st Annual Colores Car Show and B&R Home Remodeling of Pueblo, Bill Leyba and Dale Arellano for organizing the bike show and the run. 
This will be a show for riders and owners from across Colorado. Nuestra Gente de Nuevo Mexico hasta Wyoming están todos invitados y bienvenidos!  
SOMOS
LATIN JAM CAR SHOW
Car Show Hosts and Coordinators - C&M Auto Detailing
Registration and Entry fees: Cars $20.00 Bikes $15.00
Telephone: Mike or Christina at 719-468-0502 Email: 
CAR SHOW SCHEDULE
LATIN JAM SOCO BIKE RUN AND BIKE SHOW
BIKE RUN SPONSOR AND ORGANIZERS
Sponsor B and R Home Repair, LLC
Bill Leyba - Organizer 719-251-8746 Email: 
Dave Encinas - Organizer 719-469-1725 Email: 
BIKE SHOW SCHEDULE
Bike Show You may pre-register for the bike show and trophy award judging by emailing Bill Leyba. Otherwise, registration starts at 8:00 along with car show registration. Judging and awards will take place from 11:00 to 2:30 PM.
On the fun side of Kid's Zone, the area will also feature inflatable slides and bounce houses, face painting, snow cones, games, and other activities for youth and children, also including a melon eating contest courtesy of Padilla Farms.
Special thanks to Max Cordova (Swink) and Sidney Nuñez (La Junta.)
HEALTH DEPARTMENT
COMMUNITY OUTREACH
DAVID HERNANDEZ
719-468-9413
Thank you to the family of Felipe Padilla (RIP) and Padilla Farms for their help and participation as well as Mr. David Hernandez owner of All Pay Inflatable Rentals for becoming community partners and also becoming blessings to this event as well as their communities. Great work!
MAKE YOUR BUSINESS EXHIBITOR FEE PAYMENT HERE
MAKE YOUR COMMUNITY N NON-PROFIT 
EXHIBITOR FEE PAYMENT HERE
FOOD AND NOVELTY FOOD VENDORS 
FEE PAYMENT HERE
BIKE RUN SCHEDULE
MERCHANDISE VENDORS 
FEE PAYMENT HERE
MAKE YOUR YOUTH MURAL ART EXHIBIT SPONSOR PAYMENT HERE
MAKE YOUR EVENT SPONSOR PAYMENT HERE
MAKE YOUR COMMUNITY PARTNER SPONSOR PAYMENT HERE
​A Latin Jam SoCo Community Partner Sponsors are members of the community or community small business owners that understand the value of the event community purpose beyond a business profit dynamic and choose to participate in supporting the community value. Includes credit on an event exhibit, ad logo presence, and VIP concert dance tickets for 8 people. To download the Community Partner Sponsor packet click on the image to your above.
Special Thanks to Latin Jam Southern Colorado Bike Run Organizers and Sponsors
10:30 AM: Kick Stands Up 
9:00 AM: Meetup and Registration in Rocky Ford, Ninth & Front (Across from City Hall) 
FIRST STOP: Columbine Saloon, 217 Main Street, Ordway, CO
SECOND STOP: Dawggg House Bar, 606 Elm Avenue, Rocky Ford, CO
THIRD STOP: Pete's Fan Zone, 402 6th Street, La Animas, CO (food will be served) 
FOURTH STOP: Red Dog Revisited Bar, 709 E. 3rd Street, La Junta, CO 
LAST STOP: Len's Tavern, 907 Railroad Avenue, Rocky Ford, CO 
50-50 drawings at each stop. Entry fee is $15 Single Rider $20 Two Riders  
La Familia and the Colores Project acknowledges and thanks our "Signature" Sponsor Martinez Fire Protection and it's owners Johnny and Lisa Martinez for their support for the Latin Jam Southern Colorado event. They are from the Arkansas Valley (La Junta.) Mil Gracias!
PUEBLO, CO
LAS ANIMAS, CO
ROCKY FORD, CO
ROCKY FORD, CO
 719-253-3314
Special thanks to the members of the health care community from Pioneer Health Care Center, the Otero County Health Department, and the Tri-County Family Care Center
Latin Jam Event Site Map >>>> 
Click on the image to open and enlarge the site map for viewing, downloading, and printing. 
Size is 11' x 15"
ARK VALLEY ENTERTAINMENT
719-557-0185
GRACIAS A LA GENTE DE COLORADO Y NUEVO MEXICO 
The Latin Jam Rocky Ford Concert Dance with Pepe Marquez, Krystal Moreno, and Jonathan Castillo y Profundo is SOLD OUT. However, the Latin Jam Rocky Ford Street Festival is a free event and will feature the 1st Annual Latin Jam Car and Motorcycle Bike Show, live music by "Cascabel" and "The Bluntful" and plenty of room with two (2) blocks of real estate being dedicated to host great music, great food from Corn Masters, and great children's, family, and adult leisure activities and exhibits from 11 AM to 5 PM. The Latin Jam music program will be outdoors.
6:30 PM: Outdoor seating area opens and DJ Music 
8:00 PM: Welcome - Introductions 
8:15 PM: Krystal Moreno
9:15 PM: Pepe Marquez
To Conclusion: Jonathan Castillo y Profundo 
Thanks goes out to La Gente de Colorado y Nuevo Mexico for our first Southeastern Colorado sell-out. Special thanks goes out to our sponsors and community partners, and especially to a determined grassroots bunch of folks from Denver, Rocky Ford, Pueblo, La Junta, Manzanola, Swink, and Las Animas who now continue to work to give Rocky Ford and the people of the surrounding area something they can be proud of and be stakeholders in through community ownership. Mil Gracias a todos from La Familia Events Denver and the Colores Project group of Rocky Ford and the Arkansas Valley. Let's Do This!
CONCERT DANCE PROGRAM SCHEDULE
ALL OTHERS 
You can pick up your tickets at our event ticket booth during the day at the Street Festival or they will be put on Will Call at the Concert Dance event. You are greatly encouraged to pick up tickets early in order to avoid standing in lines.
ROCKY FORD AND THE ARKANSAS VALLEY
To arrange to pickup your tickets, call Mary Jo Aragon at 719-241-4294 
DALE KUSTOMZ PUEBLO
719-252-4259